Facing heavy losses, Honda cancels its three US-made electric vehicles


Jonathan M. Gitlin


March 12, 2026

Last year, Honda gave Ars a tour of some of its manufacturing facilities in Ohio. The Anna Engine Plant and Marysville Auto Plant had undergone a transformation that added to their capabilities: a massive die-cast operation to make electric vehicle battery packs alongside the lines that make engines at Anna, and a gleaming new section of Marysville filled with robots, ready to incorporate three new Honda and Acura EVs into the production mix alongside Accords and Integras.

Only now, they won’t. Earlier today, Honda announced that it’s facing heavy losses for the financial year: between $5.1 billion and $7 billion (820 billion–1.12 trillion yen). To help stanch the flow, it’s sacrificing the Honda 0 SUV, Honda 0 sedan, and the electric Acura RSX, EVs it revealed at CES last year in “nearly production” state.

Honda says there are several reasons for killing off its new EVs before they even reach the market. The first is extremely predictable: the ongoing chaos of the trade war and its tariffs, which have eaten into the profitability of the cars it imports into the US. A second is the US government’s revanchist decision to cease enforcing emissions and fuel economy standards on the auto industry. Although Honda says that “striving for carbon neutrality” is a “responsibility Honda… must fulfill for the future,” it seems that responsibility only applies when being forced by a government.

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