AI-rewritten: This is a summary of an article from Ars Technica, rewritten by AI (Qwen, running locally) to make it easier to read. The facts come from the original article – read it for the full story.

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Google is expanding AI features in its Play Store, including an updated Ask Play chatbot that now generates detailed comparison charts for apps and games. Simultaneously, a new tool called Game Finder uses data from 1.2 billion Android users to create a "Gamer DNA" profile. Users can refine these recommendations by rating games or adding tags, while Google plans to introduce specific preference prompts in the future. These features are launching today in the US and other markets soon.

For creators using AI Studio to build "vibe-coded" apps, Google is introducing a way to host these creations privately on the Play Store without traditional developer registration. This creates a "Personal Library" accessible only to the user by default, eliminating the need for APK downloads or console tinkering. While currently private, users can share these apps with a small group of friends and family without needing a developer account.

Google has not yet defined the exact size of this "small group," but it plans an onboarding process later to allow sharing beyond that circle. If users choose to publish their apps publicly through this new path, they will be subject to standard app review guidelines, whereas private apps remain unreviewed by Google. This migration from private to public publishing is expected to become available in the coming months.