AI-rewritten: This is a summary of an article from Tom’s Hardware, rewritten by AI (Qwen, running locally) to make it easier to read. The facts come from the original article – read it for the full story.

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Nvidia has raised the price of the Shield TV Pro from $199.99 to $299.99, marking a 50% increase since its launch seven years ago. The company attributes this change to rising component costs driven by AI demand. An Nvidia spokesperson told Ars Technica that memory prices have increased substantially across the industry, necessitating the adjustment. This price hike coincides with the discontinuation of the standard Nvidia Shield TV, leaving the Pro as the sole Shield-branded streaming device available.

Despite its age, the device remains relevant due to its Tegra X1+ processor, 3GB of RAM, and 16GB of internal storage. It features two USB 3.0 ports, Gigabit Ethernet, and supports external drives, making it useful for local media libraries. The hardware also handles 4K HDR playback at 60 FPS and includes advanced audio formats like Dolby Atmos and DTS-X. Additionally, it offers support for Nvidia’s GeForce Now cloud gaming service and continues to receive software updates, which is rare for devices of this vintage.

Availability has become difficult as the device is out of stock at most retailers. A Best Buy listing showed a 16GB model at $249.21, approximately $50 less than Nvidia’s official price, though it was currently unavailable. It remains unclear if this lower price reflects a temporary discount or standard retailer pricing. Kunal Khullar, a contributing writer at Tom’s Hardware, reported these findings. The article notes that the device serves as more than a basic streaming box, offering capabilities that distinguish it from conventional TV boxes.