{"id":9922,"date":"2026-06-13T12:00:53","date_gmt":"2026-06-13T12:00:53","guid":{"rendered":"https:\/\/news.theck1.no\/?p=9922"},"modified":"2026-06-13T12:00:53","modified_gmt":"2026-06-13T12:00:53","slug":"the-future-of-hollywood-isnt-feeding-prompts-into-vanilla-gen-ai-models","status":"publish","type":"post","link":"https:\/\/news.theck1.no\/?p=9922","title":{"rendered":"The future of Hollywood isn\u2019t feeding prompts into vanilla gen AI models"},"content":{"rendered":"<div style=\"margin-bottom:1em; color:#666; font-size:0.9em;\">\n<strong>Charles Pulliam-Moore<\/strong><br \/>\n &bull;<br \/>\nJune 13, 2026\n<\/div>\n<hr\/>\n<figure>\n<p><img decoding=\"async\" alt=\"An illustration of a young woman standing on a bed. The woman is grimacing and engulfed in a flaming aura.\" data-caption=\"Concept art from Dear Upstairs Neighbors that used to train custom builds of Google\u2019s Veo and Imagen models. | Image: Google DeepMind\" data-portal-copyright=\"Image: Google DeepMind\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/Figure05_700_6_1080p.png?quality=90&#038;strip=all&#038;crop=0,0,100,100\" \/><figcaption>\n\tConcept art from Dear Upstairs Neighbors that used to train custom builds of Google\u2019s Veo and Imagen models. | Image: Google DeepMind\t<\/figcaption><\/figure>\n<p class=\"has-drop-cap has-text-align-none\">For all the <a href=\"https:\/\/www.theverge.com\/streaming\/893538\/ai-model-netflix-interpositive-ben-affleck\">noise that&#8217;s been made<\/a> about how <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/943531\/ai-script-quilty-simon-horsman-daniel-wood\">generative AI<\/a> is poised to revolutionize the filmmaking industry, <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/848119\/hollywood-film-tv-ai-2025\">there haven&#8217;t really been any projects<\/a> created with the technology that felt like the sort of entertainment people would pay to see. Most AI firms&#8217; video models are still only capable of churning out <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/825498\/openai-sora-video-slop-nostalgia-mister-rogers\">short bursts of visually inconsistent footage<\/a>. And some of <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/842992\/disney-openai-sora-ai-slop-partnership\">Hollywood&#8217;s biggest AI partnerships<\/a> have <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/899850\/openai-sora-ai-chatgpt\">suddenly evaporated<\/a> in ways that make it seem like studios might not be able to rely on the new technology coming out of Silicon Valley. For the most part, <a href=\"https:\/\/www.theverge.com\/entertainment\/948609\/lionsgate-runway-ai-shorts\">short-form video slop<\/a> appears to be the only thing that major production houses ar \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/948425\/tribeca-2026-dear-upstairs-neighbors-google-deepmind-openai\">Read the full story at The Verge.<\/a><\/p>\n<p style=\"margin-top:1.5em;\"><a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/948425\/tribeca-2026-dear-upstairs-neighbors-google-deepmind-openai\" target=\"_blank\" rel=\"noopener\">Read the full article &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charles Pulliam-Moore &bull; June 13, 2026 Concept art from Dear Upstairs Neighbors that used to train custom builds of Google\u2019s Veo and Imagen models. | Image: Google DeepMind For all the noise that&#8217;s been made about how generative AI is poised to revolutionize the filmmaking industry, there haven&#8217;t really been any projects created with the<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/news.theck1.no\/?p=9922\" class=\"themebutton2\">READ MORE<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9922","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts\/9922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9922"}],"version-history":[{"count":0,"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts\/9922\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}