{"id":9587,"date":"2026-06-10T12:00:59","date_gmt":"2026-06-10T12:00:59","guid":{"rendered":"https:\/\/news.theck1.no\/?p=9587"},"modified":"2026-06-10T12:00:59","modified_gmt":"2026-06-10T12:00:59","slug":"xbox-exploring-radically-different-console-business-models","status":"publish","type":"post","link":"https:\/\/news.theck1.no\/?p=9587","title":{"rendered":"Xbox exploring \u2018radically different\u2019 console business models"},"content":{"rendered":"<div style=\"margin-bottom:1em; color:#666; font-size:0.9em;\">\n<strong>Tom Warren<\/strong><br \/>\n &bull;<br \/>\nJune 10, 2026\n<\/div>\n<hr\/>\n<figure>\n<p><img decoding=\"async\" alt=\"Picture of the Xbox Series X, showing its power button and vent.\" data-caption=\"\" data-portal-copyright=\"Photo by Vjeran Pavic \/ The Verge\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/22012259\/vpavic_4275_20201030_0033.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/figure>\n<p class=\"has-text-align-none\">The <a href=\"https:\/\/www.theverge.com\/news\/839353\/pc-ram-shortage-pricing-spike-news\">RAMageddon<\/a> crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is reevaluating plans for its next-generation Project Helix console and exploring &#8220;radically different&#8221; console business models in the meantime.<\/p>\n<p class=\"has-text-align-none\">&#8220;We are working very hard to rethink everything that we can about Helix, which is a console we are committed to shipping, and we are very cognizant of the ways in which we need to change as a company to make sure it is affordable, to make sure that it&#8217;s flexible,&#8221; said Ball in an interview with <em><a href=\"https:\/\/www.thegamebusiness.com\/p\/matthew-ball-on-exclusives-turning\">The Game Business<\/a><\/em>  \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/news\/947537\/microsoft-xbox-console-hardware-price-changes-ramageddon\">Read the full story at The Verge.<\/a><\/p>\n<p style=\"margin-top:1.5em;\"><a href=\"https:\/\/www.theverge.com\/news\/947537\/microsoft-xbox-console-hardware-price-changes-ramageddon\" target=\"_blank\" rel=\"noopener\">Read the full article &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tom Warren &bull; June 10, 2026 The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is reevaluating plans for its next-generation Project Helix console and exploring &#8220;radically different&#8221; console business models in the meantime. &#8220;We<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/news.theck1.no\/?p=9587\" class=\"themebutton2\">READ MORE<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9587","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts\/9587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9587"}],"version-history":[{"count":0,"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts\/9587\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}