{"id":21136,"date":"2026-10-12T12:02:56","date_gmt":"2026-10-12T12:02:56","guid":{"rendered":"https:\/\/news.theck1.no\/?p=21136"},"modified":"2026-10-12T12:02:56","modified_gmt":"2026-10-12T12:02:56","slug":"vurt-wants-you-to-look-at-vertical-videos-as-a-genre-of-their-own","status":"publish","type":"post","link":"https:\/\/news.theck1.no\/?p=21136","title":{"rendered":"Vurt wants you to look at vertical videos as a genre of their own"},"content":{"rendered":"

AI-rewritten:<\/strong> This is a summary of an article from The Verge, rewritten by AI (Qwen, running locally) to make it easier to read. The facts come from the original article – read it for the full story.<\/p>\n

The Verge • Charles Pulliam-Moore • October 11, 2026<\/strong><\/div>\n\n

Vurt is a startup betting that vertical video will evolve from mobile phones into a distinct genre viewed on wide-screen televisions. While major streaming services like Disney Plus and HBO Max are experimenting with vertical content to compete with platforms like TikTok, Vurt has pivoted specifically toward dedicated apps for Apple TV and Android TV. Since launching in March, the company’s userbase has grown rapidly from 10,000 to 675,000 users through these new devices.<\/p>\n

<\/p>\n

The platform primarily features soapy microdramas similar to those found on DramaBox and ReelShort, but Vurt distinguishes itself by using human casts and crews rather than AI-generated content. Unlike many competitors that rely on complex payment systems, Vurt monetizes through ad partnerships, allowing viewers to watch all 3,500 episodes across over 100 shows for free. Co-founder Hilmon Sorey explained that the shift to TV apps was driven by user feedback wanting to beam phone content onto larger screens, which allowed Vurt to leverage HD and 4K video quality alongside high-quality audio.<\/p>\n

Vurt operates on a licensing model where production studios and creators receive a 50\/50 revenue split, while independent creators can submit projects for approval in just a few days. Sorey emphasized that the company avoids gamification tactics like microtransactions to remain fair to users. Although established platforms like Instagram have recently added vertical features to their TV apps, Vurt remains focused on its core vertical format, which it argues offers an immersive storytelling experience distinct from traditional television through cliffhangers and short episodes.<\/p>\n

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Source:<\/strong> The Verge • Charles Pulliam-Moore • October 11, 2026<\/p>\n

Read the original article at The Verge →<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

AI-rewritten: This is a summary of an article from The Verge, rewritten by AI (Qwen, running locally) to make it easier to read. The facts come from the original article – read it for the full story. The Verge • Charles Pulliam-Moore • October 11, 2026 Vurt is a startup betting that vertical video will<\/p>\n

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