{"id":20448,"date":"2026-10-05T12:09:52","date_gmt":"2026-10-05T12:09:52","guid":{"rendered":"https:\/\/news.theck1.no\/?p=20448"},"modified":"2026-10-05T12:09:52","modified_gmt":"2026-10-05T12:09:52","slug":"can-affordable-ethical-fashion-scale-up","status":"publish","type":"post","link":"https:\/\/news.theck1.no\/?p=20448","title":{"rendered":"Can affordable ethical fashion scale up?"},"content":{"rendered":"<p style=\"margin:0 0 1em; padding:0.6em 0.9em; border:1px solid #d0d7de; border-radius:6px; background:#f6f8fa; color:#444; font-size:0.9em;\"><strong>AI-rewritten:<\/strong> This is a summary of an article from Positive News, rewritten by AI (Qwen, running locally) to make it easier to read. The facts come from the original article &ndash; read it for the full story.<\/p>\n<div style=\"margin-bottom:1em; color:#666; font-size:0.9em;\"><strong>Positive News &bull; Angela Garwood &bull; September 28, 2026<\/strong><\/div>\n<hr\/>\n<p>Bristol-based clothing company Yes Friends sells affordable clothes while paying garment workers better wages and using lower-impact materials. Founded in 2021, the brand launched with a \u00a37.99 T-shirt and has since expanded its range to include items like underwear and corduroy jackets. Its goal is to make ethically produced clothing accessible to people who might otherwise be priced out of the market.<\/p>\n<p><!--more--><\/p>\n<p>Earlier this month, founder Sam Mabley appeared on BBC&#8217;s Dragons&#8217; Den and secured \u00a320,000 from Deborah Meaden in exchange for 2% of the business. Mabley stated that there is a myth that ethical clothing is expensive, claiming his company has proved it can be profitable to sell such items at affordable prices. He added that paying living wages is not a radical idea and should be done by every brand regardless of price point.<\/p>\n<p>To support workers, Yes Friends uses a tipping scheme where customers can add contributions at checkout. This has raised more than \u00a356,000 for garment workers to date. The company also pays a living-wage premium on orders if the lowest-paid workers fall below its benchmark. While certification alone does not guarantee wages, Yes Friends holds certifications under the Global Organic Textile Standard and is rated &quot;Great&quot; by ethical fashion directory Good On You.<\/p>\n<div style=\"margin-top:2em; padding:1em; border-left:4px solid #0073aa; background:#f5f7fa;\">\n<p style=\"margin:0;\"><strong>Source:<\/strong> Positive News &bull; Angela Garwood &bull; September 28, 2026<\/p>\n<p style=\"margin:0.5em 0 0;\"><a href=\"https:\/\/www.positive.news\/economics\/the-ethical-fashion-brand-championing-change-across-the-industry\/\" target=\"_blank\" rel=\"noopener\">Read the original article at Positive News &rarr;<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI-rewritten: This is a summary of an article from Positive News, rewritten by AI (Qwen, running locally) to make it easier to read. The facts come from the original article &ndash; read it for the full story. Positive News &bull; Angela Garwood &bull; September 28, 2026 Bristol-based clothing company Yes Friends sells affordable clothes while<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/news.theck1.no\/?p=20448\" class=\"themebutton2\">READ MORE<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-20448","post","type-post","status-publish","format-standard","hentry","category-positive-news"],"_links":{"self":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts\/20448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20448"}],"version-history":[{"count":0,"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts\/20448\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}