{"id":15030,"date":"2026-08-08T12:01:07","date_gmt":"2026-08-08T12:01:07","guid":{"rendered":"https:\/\/news.theck1.no\/?p=15030"},"modified":"2026-08-08T12:01:07","modified_gmt":"2026-08-08T12:01:07","slug":"volkswagen-plans-to-win-america-back-with-a-pickup-report-says","status":"publish","type":"post","link":"https:\/\/news.theck1.no\/?p=15030","title":{"rendered":"Volkswagen plans to win America back with a pickup, report says"},"content":{"rendered":"
\n
\n Jonathan M. Gitlin
\n <\/strong>
\n •
\nAugust 7, 2026\n<\/div>\n\n

A US-made pickup truck by 2030 is part of Volkswagen Group’s plan to revive its American business. According to a Reuters report<\/a>, entering this competitive but high-margin market, as well as the large SUV segment, is the path forward, since both are areas the automaker currently ignores.<\/p>\n

The report is anonymously sourced, and VW declined to comment, so take the news with a pinch of salt. But it does make sense: Love it or hate it, the four-door pickup truck is the go-to for Americans who want one vehicle that can carry passengers and cargo that doesn’t need to be shielded from the elements. You might think a hatchback or a station wagon would be just as good or better, but that’s probably why you’re reading Ars Technica in the first place.<\/p>\n

Tariffs and an antediluvian approach to emissions controls might make the US market a haven for vehicles that are uncompetitive or unsellable elsewhere, and the pickup truck market in the US will account for almost $200 billion in sales in 2026, with projections to continue growing each year, so one can certainly see merit in the idea. The global car might be dead<\/a>, but that just means you need to develop cars for each region’s taste. And Americans really like pickup trucks.<\/p>\n

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Jonathan M. Gitlin • August 7, 2026 A US-made pickup truck by 2030 is part of Volkswagen Group’s plan to revive its American business. According to a Reuters report, entering this competitive but high-margin market, as well as the large SUV segment, is the path forward, since both are areas the automaker currently ignores. The<\/p>\n

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