{"id":14584,"date":"2026-08-04T12:00:33","date_gmt":"2026-08-04T12:00:33","guid":{"rendered":"https:\/\/news.theck1.no\/?p=14584"},"modified":"2026-08-04T12:00:33","modified_gmt":"2026-08-04T12:00:33","slug":"europes-ai-labeling-and-transparency-rules-are-now-in-effect-2","status":"publish","type":"post","link":"https:\/\/news.theck1.no\/?p=14584","title":{"rendered":"Europe\u2019s AI labeling and transparency rules are now in effect"},"content":{"rendered":"<div style=\"margin-bottom:1em; color:#666; font-size:0.9em;\">\n<strong>Jess Weatherbed<\/strong><br \/>\n &bull;<br \/>\nAugust 3, 2026\n<\/div>\n<hr\/>\n<figure>\n<p><img decoding=\"async\" alt=\"AI labels designed by the European Commission.\" data-caption=\"The EU made some AI labels that companies can use instead of designing their own. | Image: The European Commission \/ The Verge\" data-portal-copyright=\"Image: The European Commission \/ The Verge\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/EU-AI-label-icons-hero.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100\" \/><figcaption>\n\tThe EU made some AI labels that companies can use instead of designing their own. | Image: The European Commission \/ The Verge\t<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">The European Union has ushered in some additional rules that aim to make it easier for people to identify chatbots and AI deepfakes online. The <a href=\"https:\/\/commission.europa.eu\/news-and-media\/news\/safer-and-more-transparent-ai-2026-08-02_en\">new transparency obligations<\/a> under the bloc&#8217;s landmark AI Act came into effect <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_26_1714\">on August 2nd<\/a>, requiring companies to disclose when people are interacting with AI models, and if content has been generated or altered by them.<\/p>\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/ai-act-service-desk.ec.europa.eu\/en\/ai-act\/article-50\">transparency rules<\/a> differ between providers (companies that develop and market AI systems) and deployers (platforms and services that use those AI systems), though some companies like Meta and SpaceXAI are classified as both.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Screenshot-2026-08-03-181006.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" alt=\"AI labels designed by the EU, with some use case examples.\" title=\"AI labels designed by the EU, with some use case examples.\" data-has-syndication-rights=\"1\" data-caption=\"&lt;em&gt;If enough companies do adopt the EU&apos;s AI icons then labels should look more consistent across online platforms.&lt;\/em&gt; | Image: The European Commission\" data-portal-copyright=\"Image: The European Commission\"><\/p>\n<p class=\"wp-block-paragraph\">Providers must design AI systems to explicitly no \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/974571\/eu-ai-act-transparency-labels-rules-deepfakes\">Read the full story at The Verge.<\/a><\/p>\n<p style=\"margin-top:1.5em;\"><a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/974571\/eu-ai-act-transparency-labels-rules-deepfakes\" target=\"_blank\" rel=\"noopener\">Read the full article &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jess Weatherbed &bull; August 3, 2026 The EU made some AI labels that companies can use instead of designing their own. | Image: The European Commission \/ The Verge The European Union has ushered in some additional rules that aim to make it easier for people to identify chatbots and AI deepfakes online. The new<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/news.theck1.no\/?p=14584\" class=\"themebutton2\">READ MORE<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-14584","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts\/14584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14584"}],"version-history":[{"count":0,"href":"https:\/\/news.theck1.no\/index.php?rest_route=\/wp\/v2\/posts\/14584\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.theck1.no\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}